The Push Kit: Better questions. Clearer answers. Less room to wriggle.
The Push Kit is a growing set of questions, checks and simple scripts to help people hold MPs, councillors, public bodies and media voices to clearer standards. Use them, adapt them, send us better ones.
The Six-Point Sense Check
A lot of public language now lives in the technical deniability loophole. A claim can sound clear enough to persuade people, and a promise can feel firm in an interview, but all can quickly soften when the detail is checked. A headline can travel quickly, even when the proof is thin.
The Push Kit is not about catching people out for sport. It is about pinning things down before they disappear into wording, process or “that is not quite what we meant.” So before we analyse a claim, share a clip, or find ourselves agreeing too quickly because it is what we want to hear, let's start with six checks: